Forgive me for that subject line. I couldn’t help myself.
Want to see some real data from my own course biz?
If so, here’s what’s up:
• On Tuesday, Aug 8, I sent out an unusual email about experimenting with the FORMAT of your emails.
• To demonstrate the point of that very email, I experimented with the format of Tuesday’s email. I switched up a few elements of it versus my “normal” newsletter approach.
• And, lo and behold, Tuesday’s email was my highest-grossing day of course sales for that product in the past 30 days:
(The chart above doesn’t include upsells, which a couple people took me up on…)
And besides the hard data, I got engagement galore from the kind folks on my list:
The only place I promote 30-Minute Emails is via my email list, so I can confidently attribute the lift in orders to Tuesday’s email.
So why am I sharing all of this, and why is it relevant to you?
I’m sharing it to reinforce the point of Tuesday’s email: when it comes to writing emails – or marketing in general – you never know what’s gonna work till you test it.
So have no fear.
Be bold. Be weird. Color outside the lines. Keep your content fresh.
To some extent, people on your list are “buying” your personality. So if you feel like you’re muzzling your authentic self just to adhere to a format you see other creators using, consider this your permission slip to just do YOU.
My goal is to start letting my hair down way more in my own emails. Tuesday’s results were a good proof of concept. Or an absolute fluke. Only time will tell!
Either way, happy Friday. Have an awesome weekend.
Dylan Bridger
P.S. if you look reeeeeally closely, you’ll notice how the email I sent on Tuesday – despite a few eccentricities – still respects the “4-building blocks” structure I teach inside 30-Minute Emails.
So if you didn’t grab your copy on Tuesday, then I invite you to grab it now and see how easily and quickly you can write more compelling emails this way…